The street vending activity of these toy pioneers continued until 1915, passed down from generation to generation until it reached Luigi Basso. Luigi Basso was born in Altona, near Hamburg, Germany, on July 10, 1891. His parents lived there for most of the year for work, Luigi grew up and attended school until he started his own street toy vending activity. In 1915, however, due to the outbreak of the First World War, the Bassos returned to Gattorna, the family's hometown, in Italy. Luigi Basso, with an uncommon intuition and intelligence and with the help of his family, began producing the "poor toy": simple toys, but successful and cheap: balls of cloth filled with sawdust, as well as umbrellas, parasols, hats and trumpets, all made of paper and above all the pinwheels that quickly became the flagship product of this company. The first pinwheels were made with paper and feathers and later with celluloid... how much work to make one! First of all, it was necessary to manually cut sheets of celluloid with scissors, then proceed to assemble the pinwheels with the various pieces that were made of wood and iron! The pinwheels were so beautiful that they were sold throughout Europe: there was a strong demand for this simple and nice item by Luigi Basso. The only manufacturer sent his items almost everywhere, first of all to Germany, where he and his ancestors had started their sales business!

Then, little by little, the first machines arrived. The “balancer” in particular was what gave a big boost to the production of the pinwheel: it was no longer necessary to manually cut the sheets of raw material to create the pinwheels…this machine took care of that, thus reducing production times and costs.